Examlex
Which of the following statements is false?
Skimming Strategy
A pricing tactic that involves setting a high price for a new product to maximize profits from segments willing to pay more, before lowering the price over time.
Price Insensitivity
A condition where the demand for a product is unresponsive or less sensitive to changes in its price.
Product Sampling
A promotional tactic where customers are given a sample of a product for free with the goal of increasing awareness or boosting sales.
Initial Purchase
The first time a customer buys a product or service from a business, marking the beginning of the consumer-brand relationship.
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