Mountain Dew Ads Imply That Drinking Mountain Dew Will Open

question 18

Multiple Choice

Mountain Dew ads imply that drinking Mountain Dew will open up a world of excitement where you can do ("dew") anything.The constructed meaning associated with this brand is an example of the:

• A)Homonym effect
• B)Floating signifier effect
• C)Target market premise
• D)Feel-good premise

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Definitions:

Diversity of Citizenship

A legal principle allowing federal courts to hear cases where the parties are citizens of different states or countries, aiming to prevent state court bias.

Principal Place of Business

The primary location where a corporation's executives direct, control, and coordinate the business activities.

Incorporated

The process by which a business is legally declared a corporate entity, separate and distinct from its owners, with its own rights and liabilities.

In Personam Jurisdiction

The legal authority of a court to require a person to appear before it and to subject that person to its decisions.