Which of the Following Is Characteristic of What Rob Walker

question 21

Multiple Choice

Which of the following is characteristic of what Rob Walker describes as the "click" phenomenon?

• A)Consumers identify themselves with their brand choices
• B)Consumers are more likely to interact with a brand via the internet
• C)Consumers are no longer captive audiences in the way they once were
• D)An angry consumer may publically condemn a product or brand

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Definitions:

Inhibit Pain

The ability or processes involved in decreasing or preventing the sensation of pain.

Bad Habits

Repeated behaviors that are considered negative or detrimental to one’s health or well-being.

Hypnosis

A trance-like state of focused attention and increased suggestibility, often used for therapeutic purposes to modify behavior or manage pain.

Blood Pressure

The force exerted by circulating blood upon the walls of blood vessels, typically measured in the arteries.