Mountain Dew Ads Imply That Drinking Mountain Dew Will Open

question 18

Multiple Choice

Mountain Dew ads imply that drinking Mountain Dew will open up a world of excitement where you can do ("dew") anything.The constructed meaning associated with this brand is an example of the:

• A)Homonym effect
• B)Floating signifier effect
• C)Target market premise
• D)Feel-good premise

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Definitions:

Intranet

A private network accessible only to an organization's staff, often used to share information, operational systems, or services within the company.

Accept Blame

Accepting accountability for an error or shortfall.

Apologize

To express regret or sorrow for having done wrong or caused inconvenience to someone, often as a way of seeking forgiveness.

Reduction In Workforce

A decrease in the number of employees within an organization, usually due to economic constraints or organizational restructuring.