When Consumers Purchase a Particular Brand, They Are Engaging in an Act

question 22

True/False

When consumers purchase a particular brand, they are engaging in an act of identity construction.

---

Definitions:

Social Audit

A formal review of a company's endeavors, structures, and procedures to evaluate its impact on social, ethical, and environmental issues.

Social Issues

Problems that affect many individuals within a society, relating to matters such as inequality, poverty, and environmental degradation.

Philanthropy

The act of donating money, goods, services, or time to support a charitable cause or contribute to the welfare of others.