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The peace terms that Ulysses S. Grant dictated to Robert E. Lee at Appomattox were usually harsh.
Ultimate Consumers
End-users of a product or service who purchase it for personal, family, or household use, rather than for business purposes.
Odd-even Pricing
A pricing strategy that sets prices just below a round number to create a perception of value, e.g., pricing an item at $19.99 instead of $20.
Demand-oriented
Refers to pricing strategies that are based on the consumer's demand for a product or service.
Prestige Pricing
A pricing strategy where goods are priced higher than their objective market value to give them an appearance of luxury and quality.
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