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Match the following PowerPoint features with their descriptions:
I.URL
II.action button
III.hyperlink
IV.trigger
V.motion path
A.initiates something when clicked or pointed to
B.track that an object follows
C.connection that branches to another location
D.launches an animation
E.address of a resource on the Web
Purchase Frequency
The number of times a consumer buys a product or service within a given timeframe.
Market Segmentation
The practice of dividing a broad target market into subsets of consumers who have common needs and priorities, to design and implement strategies tailored to them.
Psychographically
An adverb relating to psychographics, the study of personality, values, opinions, attitudes, interests, and lifestyles of individuals or groups for marketing and other purposes.
Create Needs
The marketing strategy of generating new desires or needs among consumers for products or services they may not have previously considered.
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