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Benefit Segmentation
A marketing strategy that groups consumers based on the specific benefits they seek from products, allowing for more targeted and effective marketing efforts.
Psychographic Segmentation
A marketing strategy that divides consumers into segments based on their lifestyle, personality traits, values, opinions, and interests.
Geographic Segmentation
The division of a market into different geographical units such as nations, states, regions, cities, or neighborhoods.
Geodemographic Segmentation
A marketing technique that clusters potential customers into groups based on geographical location and demographic characteristics.
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