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Problem Recognition
The initial stage in the consumer decision process where an individual realizes a difference between their current state and a desired state, triggering a search for information or a solution.
Consumer Purchase Decision
The process by which individuals identify their needs, gather information, evaluate options, and make the decision to buy a product or service.
Information Search
The process of gathering data and details about a specific subject or decision-making need.
Problem Recognition
The initial step in the consumer decision process where the consumer identifies a need or realizes the difference between the current and a desired state.
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