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Figure 1-5
-Which numbered diagram depicts a system vulnerable to atherosclerosis disease?
Frequency
The average number of times a person in the target audience is exposed to a message or an advertisement.
Complex Ideas
Thoughts or concepts that are composed of multiple elements, requiring significant thought or abstraction to understand.
Brand Extensions
The practice of extending an existing brand name to new product categories or markets to leverage existing brand equity.
CPM
Cost per thousand impressions, a common metric used in advertising to denote the cost of 1,000 advertisement impressions on one webpage.
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