Dell's Original Business Strategy Was to Only Sell Custom-Built Computer

question 13

Essay

Dell's original business strategy was to only sell custom-built computer systems directly to customers. Dell now sells to major retail outlets such as Walmart and Best Buy. Which one of Porter's generic strategies was Dell exhibiting when only selling directly to the customer? And which one of Porter's generic strategies is Dell demonstrating today? Explain your answers.

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Definitions:

Accountability Analysis

The process of examining and evaluating the actions and decisions of individuals or organizations to ensure they are responsible for their outcomes.

Social Audit

A formal evaluation of an organization's impact on society, measuring it against certain ethical, social, or environmental standards.

Social Responsibility Programs

Corporate initiatives focused on improving societal well-being, including environmental, social, and economic aspects.

Organizational Objectives

Specific goals that a business or organization aims to achieve, guiding its internal decision-making processes.