Examlex
List the four areas, as outlined in the text, which deal with control of information.
Customer Value Proposition (CVP)
A business or marketing statement that describes why a customer should buy a product or use a service, focusing on the unique value the product or service provides.
Effective
Refers to something being successful in producing a desired or intended result.
Direct Competition
Occurs when businesses offer the same or similar products or services to the same customer base.
Unmet Customer Needs
Desires or requirements of consumers that are not being satisfied by current products or services on the market.
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