IDs and Paired-Concept Questions

question 27

Short Answer

IDs and Paired-Concept Questions
These terms can be used individually as short-answer identification questions, or they can be used in pairs. In the latter case, ask students to explain (1) the meaning and significance of each of the two terms and (2) the relationship between them.
-Medium of exchange,M2

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Definitions:

Perceptual Map

A visual representation used to show the perception of consumers about specific brands or products in relation to competitors, typically on dimensions like price and quality.

SWOT Analysis

An evaluation of a firm’s strengths, weaknesses, opportunities, and threats.

Segmentation Analysis

The process of dividing a market into distinct subsets of customers with common needs or characteristics, to target marketing efforts more effectively.

Maslow's Hierarchy

A psychological theory that categorizes human needs into five hierarchical levels, from physiological needs to self-actualization.