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If demand is elastic
What If
A question that explores potential scenarios or outcomes that could occur under different circumstances.
Designing for Growth
A methodology or approach that focuses on using design thinking and innovation to drive business development and expansion.
Latent Needs
Needs of consumers that they themselves may not realize or have not yet expressed, often uncovered through in-depth market research.
Interview People
The process of asking individuals questions to gather information, insights, or opinions typically for research or assessment purposes.
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