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Variable costs
Reward Power
The capacity to influence others' behavior by offering them positive incentives.
Coalition Building
The process of assembling a group of diverse organizations or people to pursue a common goal or address a specific issue through collaboration.
Upward Appeals
A tactic in which an individual attempts to influence a decision or receive support by appealing to higher-level superiors or authorities.
Rational Appeals
a method of persuasion that uses logical arguments and concrete evidence to convince people rather than emotions or credibility.
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