A McDonald's Franchise Is an Example of

question 38

Multiple Choice

A McDonald's franchise is an example of

• A)horizontal integration.
• B)quasi-vertical integration.
• C)a vertical merger.
• D)None of the above.

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Definitions:

Roundtable Discussion

A meeting format where participants, often experts or stakeholders, gather to discuss topics in an open and equal manner, usually seated at a round table to symbolize no hierarchical structure.

Elaboration Likelihood Model

A theory in psychology that explains how the persuasion of a message depends on the likelihood of cognitive processing by the receiver.

Peripheral Route

One of two ways persuasive communication can cause attitude change according to the Elaboration Likelihood Model, where people are influenced by incidental cues, such as the attractiveness or credibility of the source, rather than the strength of the arguments.

Implementation Team

A group of individuals tasked with carrying out the execution of a plan, project, or strategy.