The Case on Textbook Publishers Shows That

question 100

Multiple Choice

The case on textbook publishers shows that

• A)if imports are allowed, price discrimination is difficult or impossible.
• B)if imports are allowed, price discrimination is possible.
• C)publishers have a difficult time identifying the groups involved.
• D)publishers should not migrate to electronic textbooks.

---

Definitions:

Exponential Smoothing

A forecasting technique that applies decreasing weights to past observations to predict future values.

Past Demand Data

Historical information on consumer demand for goods or services, used for forecasting and planning purposes.

Six-Week Moving Average

A method of smoothing data by calculating the average of six consecutive weeks' worth of data, continuously updated by adding the newest week and dropping the oldest week.

Point-Of-Sale Computers

Electronic systems used at retail checkout points to process sales transactions, manage inventory, and perform a variety of other retail management functions.