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In a Bertrand model with identical products,
Customer Loyalty
The dedication of customers to continue buying products or services from a particular brand, often influenced by positive experiences and satisfaction.
E-Mail Marketing
A digital marketing strategy of sending commercial messages to a group of people using email to promote products or services.
Telemarketing
A method of direct marketing where salespeople use telephone calls to reach out to potential customers, promote products, or conduct sales.
Online Marketing
The practice of leveraging web-based channels to spread a message about a company's brand, products, or services to its potential customers.
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