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What is the nine box matrix and how is it best used?
Strategic Objectives
Long-term goals set by a business to guide its direction and decision-making processes, aiming to achieve competitive advantage.
Performance Measures
Metrics used to evaluate activities' success or productivity within an organization.
Lag Indicator
A metric that indicates the performance of a business or system after an event or activity has occurred, often financial in nature.
Market Share
The proportion of total industry revenue attributed to a specific company during a certain time frame.
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