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Sales Returns and Allowances are reported on the:
Guthrie
Edwin Ray Guthrie, a behaviorist psychologist known for his "contiguity theory" which emphasized that learning occurs through association of stimuli occurring together in time.
Associated Response
A reaction that is commonly linked or connected to a specific trigger or set of conditions.
Secondary Reward
A reward that does not satisfy a biological need but is desirable due to its association with primary rewards or intrinsic satisfaction.
Tolman
A psychologist known for his work in cognitive behaviorism, particularly the concept of latent learning and the use of cognitive maps.
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