According to the Five-Step Model of the Marketing Process, Which

question 27

Multiple Choice

According to the five-step model of the marketing process, which of the following is the final step in creating value for customers?

• A) designing a customer-driven marketing strategy
• B) understanding the marketplace and customer needs
• C) constructing an integrated marketing program that delivers superior value
• D) building profitable relationships and creating customer delight
• E) capturing value from customers to create profit and customer equity

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Definitions:

Reorganizational Stage

In Schaie’s theory, a stage of early old age, when responsibilities narrow as children grow up and retirement becomes an option. Flexibility in problem solving is needed to create a satisfying, meaningful environment for the rest of life, but the focus tends to narrow to a changed set of personal goals and needs.

Adult Adjustment

The process by which adults cope with and adapt to the changes and challenges in their lives.

Schaie's View

Schaie's View pertains to a theory of cognitive development that proposes that adults go through stages of cognitive maturation involving acquisition, achieving, responsible, executive, and reintegrative stages.

Cognitive Development

The process of growth and change in intellectual capabilities such as thinking, reasoning, and problem-solving, throughout the life span.