When Demand for Athletic Shoes Produced by Nike and Endorsed

question 50

Multiple Choice

When demand for athletic shoes produced by Nike and endorsed by Michael Jordan is high, Nike limits how many pairs of shoes are manufactured. This action maintains strong demand by limiting supply. This decision contradicts the philosophy of which marketing concept?

• A) marketing concept
• B) product concept
• C) production concept
• D) societal marketing concept
• E) selling concept

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Definitions:

Bad News

Information or notifications that are unwelcome, disappointing, or detrimental to the recipient.

Reader Shock

The surprise or emotional impact experienced by readers upon encountering unexpected information or events in a text.

Direct Approach

A communication technique where the main point or important information is presented at the beginning of the message.

Apology

An expression of regret or sorrow for having done something wrong or causing inconvenience, typically seeking forgiveness.