Customer Equity Refers to ________

question 43

Multiple Choice

Customer equity refers to ________.

• A) a firm's current sales
• B) the share a firm earns of a customer's purchasing in their product categories
• C) the amount a customer is spending each year on certain products
• D) the total combined customer lifetime value of all of the company's current and potential customers
• E) a firm's market share

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Definitions:

Contrast Errors

Mistakes made in evaluating performance where an employee's assessment is unfairly influenced by the comparison with another’s performance.

Rating Scale

A system or tool used for evaluating or assessing performance, quality, or satisfaction across a defined range.

Political Behavior

Activities within an organization that are aimed at using power or authority to influence decisions or gain advantage.

Performance Management

The continuous process of identifying, measuring, and developing the performance of individuals and teams and aligning their performance with the strategic goals of the organization.