Customers Can Be Classified into Four Relationship Groups Based on Their

question 90

Multiple Choice

Customers can be classified into four relationship groups based on their profitability and projected loyalty. Which customer type is associated with high profitability and long-term loyalty?

• A) barnacles
• B) strangers
• C) butterflies
• D) true friends
• E) cash cows

---

Definitions:

High-Density Lipoprotein

Often referred to as "good" cholesterol; a type of lipoprotein that helps remove other forms of cholesterol from the bloodstream.

Fasting Blood Glucose

A measure of the sugar levels in blood after an individual has not eaten for a specific period, usually 8 hours, important for diagnosing diabetes.

Diabetes

A metabolic disorder characterized by high blood sugar levels over a prolonged period, resulting from defects in insulin secretion, insulin action, or both.

American Adults

Individuals who are legally considered adults (over the age of 18) and reside in the United States of America.