Many Organizations Use Multiple Social Media, Such as Facebook, Twitter

question 30

Multiple Choice

Many organizations use multiple social media, such as Facebook, Twitter, Instagram, and YouTube. What is the primary reason a company would use multiple social media?

• A) entice customers to one of the social media sites
• B) present a carefully integrated message to fans and customers
• C) improve its "hit" count
• D) appeal to new customers
• E) increase its prices because it is more well-known

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Definitions:

Volitional Control

Refers to the ability to make wilful, conscious decisions or exert self-control over one's actions and reactions.

Attitude-Behavior Consistency

The extent to which individuals’ attitudes (beliefs and feelings) about an object predict their behavior towards that object.

Cognitive Dissonance

The mental discomfort experienced by a person who holds two or more contradictory beliefs, ideas, or values at the same time.

Theory of Planned Behavior

A theory that predicts an individual's intention to engage in a behavior at a specific time and place, considering the attitude toward the behavior, subjective norms, and perceived behavioral control.