According to the Five-Step Model of the Marketing Process, a Company

question 36

Multiple Choice

According to the five-step model of the marketing process, a company should ________ before designing a customer-driven marketing strategy.

• A) determine how to deliver superior value to customers
• B) build profitable relationships with customers
• C) use customer relationship management to create full partnerships with key customers
• D) understand the marketplace and customer needs and wants
• E) construct an integrated marketing program