The Art and Science of Choosing Target Markets and Building

question 124

Multiple Choice

The art and science of choosing target markets and building profitable relationships with them is called ________.

• A) marketing management
• B) positioning
• C) marketing mix
• D) market offering
• E) differentiation

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Definitions:

Ritual

The symbolic affirmation of values by means of culturally standardized utterances and actions.

Symbolic Affirmation

The act of validating or reinforcing a belief, value, or identity through symbols, rituals, or statements that have deep personal or cultural significance.

Culturally Standardized

Practices, norms, or products that have been widely accepted and integrated into a culture.

Disposition

Final placement or disposal of a dead person.