Which of the Following Statements Is True of the Production

question 123

Multiple Choice

Which of the following statements is true of the production concept?

• A) It considers customer focus and value to be the paths to sales and profits.
• B) It follows the customer-centered sense-and-respond philosophy.
• C) It takes an outside-in perspective.
• D) It calls for sustainable marketing.
• E) It leads to companies focusing too narrowly on their own operations.

---

Definitions:

Strategic Business Advantage

A favorable position a company gains in the market by implementing strategies that differentiate it from competitors.

Aetna's Diverse Discoveries Program

A specific initiative by the health insurance company Aetna aimed at fostering diversity and inclusion through discovery and learning programs.

Communication Competency

The ability to effectively convey, receive, and interpret messages, both verbally and non-verbally, in a variety of contexts.

Transmitting

The process of sending or conveying information, signals, or energy from one place or thing to another.