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Briefly Explain the Societal Marketing Concept

question 52

Essay

Briefly explain the societal marketing concept. Give an example of an organization that has effectively used the societal marketing concept.


Definitions:

Time Available

The duration or period at one's disposal for completing tasks or engaging in activities.

Situational Influences

External factors that can impact consumer behavior at the time of purchase, including physical environment, social surroundings, time perspective, and purchase reason.

Situational Influences

External factors that affect consumer behavior and decision-making, including physical, social, and temporal conditions.

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