Apart from Retaining Good Customers, Most Marketers Want to Constantly

question 121

Multiple Choice

Apart from retaining good customers, most marketers want to constantly increase their "share of customer." What does this mean in marketing terms?

• A) Marketers want to increase their market share.
• B) Marketers want to increase the share they get of the customer's purchasing in their product categories.
• C) Marketers want to diversify their operations and customize their products to cater to the entire market.
• D) Marketers want to continuously increase their customers' levels of satisfaction.
• E) Marketers want to turn satisfied customers into delighted customers.

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Definitions:

Oral Contract

An agreement between parties that is made through spoken words and promises rather than in writing, yet is legally binding.

Unilateral Mistake

A misunderstanding where one party to a contract is mistaken about a basic assumption on which the contract is based.

Rescinded

Revoked, canceled, or repealed, usually by official or formal action.

Public Trustee

A government official or department appointed to manage the estates, property, or financial affairs of individuals unable to do so themselves due to incapacity, absence, or death.