Customer-Managed Relationships Are Marketing Relationships That Are Controlled by Customers;

question 15

True/False

Customer-managed relationships are marketing relationships that are controlled by customers; therefore, they are of no significance to marketers.

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Definitions:

A Community

A group of people living in the same place or having a particular characteristic in common, or the sense of fellowship that arises from sharing common attitudes, interests, or goals.

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Socially Derived

indicates that something originates from or is influenced by societal interactions, norms, or structures.

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Academic work that demonstrates an understanding of and respect for cultural differences and the implications these differences have in research, teaching, and learning.