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According to the analytic-synthetic theory of cerebral asymmetry,
Research
The systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.
Conative Outcomes
Results related to actions or behaviors that a communication strategy aims to achieve, such as increased product purchases or subscription sign-ups.
Specific Action
A distinct, individual action taken by a user or system, often with a clear objective or outcome in mind.
CTR
Click-Through Rate; a metric that measures the number of clicks advertisers receive on their ads per number of impressions.
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