What Is a Strategic Business Unit (SBU)

question 155

Essay

What is a strategic business unit (SBU)?

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Definitions:

Monitor Program

The process of continuously overseeing and evaluating a project or system to ensure it meets its objectives and standards.

Social Media Campaign

A unified marketing strategy aimed at supporting or achieving a business objective via the use of various social media channels.

Target Audience

Target Audience is the specific group of consumers a business aims to reach with its products, services, and marketing messages.

Communication Mechanisms

Systems, processes, or technologies used to facilitate the exchange of information and understanding between individuals, groups, or organizations.