Market Segmentation Can Be Best Described as the Process of ________

question 9

Multiple Choice

Market segmentation can be best described as the process of ________.

• A) assigning specific human attributes to a given brand
• B) dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate marketing programs
• C) evaluating each market segment's attractiveness and selecting one or more segments to enter
• D) turning marketing plans into marketing actions to accomplish strategic marketing objectives
• E) maintaining a strategic fit between organizational goals and changing marketing opportunities

---

Definitions:

Name

In computing, a name refers to a label that identifies a variable, function, or entity within a program or system.

Cell References

In spreadsheet applications, the unique identifier of a cell, based on its column letter and row number, used in formulas to point to data.

Macro

A set of instructions or a script designed to automate repetitive tasks within software applications, allowing users to execute those tasks with a single command or click.

Absolute

A term used to describe values or measurements that are not relative and remain constant regardless of changes in other variables.