A Product's Position Is the Place It Occupies Relative to Competitors

question 35

True/False

A product's position is the place it occupies relative to competitors' products in consumers' minds.

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Definitions:

Loyalty Oaths

Pledges or statements affirming allegiance to a government or country, often required by employers, especially in periods of political scrutiny or conflict.

Japanese-American Internment

Policy adopted by the Roosevelt administration in 1942 under which 110,000 persons of Japanese descent, most of them American citizens, were removed from the West Coast and forced to spend most of World War II in internment camps; it was the largest violation of American civil liberties in the twentieth century.

Double-V Campaign

The Double-V Campaign was an initiative during World War II by African Americans to fight for victory against fascism abroad and racial discrimination at home.

Discrimination

Unfair or prejudicial treatment of people based on characteristics such as race, age, sex, or disability instead of individual merit.