Mission Statements Should ________ and Be Defined in Terms of ________

question 65

Multiple Choice

Mission statements should ________ and be defined in terms of ________.

• A) be technology oriented; meeting the self-actualization needs of customers
• B) be product oriented; satisfying the esteem needs of customers
• C) embody the company's short-term plans; current opportunities
• D) be market oriented; satisfying basic customer needs
• E) address sales and profits; the net return on investments