Which of the Following Is True with Regard to the Product/expansion

question 24

Multiple Choice

Which of the following is true with regard to the product/expansion grid?

• A) It classifies SBUs into four distinct categories.
• B) It is a useful device for identifying growth opportunities.
• C) It helps companies analyze their internal strengths and weaknesses.
• D) It functions on the premise that firms should downsize to regain market share.
• E) It is a useful device for segregating customers into distinct categories.

Understand niche marketing and its appeal to consumers with specialized needs.

Recognize the applicability of global segmentation.

Comprehend the use of perceptual mapping as a competitive analysis tool.

Discuss the challenges and strategies of market segmentation in international markets.

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Definitions:

Shoemakers' Strike

A collective action or labor strike by shoemakers or cobblers, which historically could refer to various protests or strikes for better wages or working conditions.

Indentured Servants

Laborers under contract to work for a specific employer for a set period in exchange for transportation, food, and accommodation, common in the American colonies and elsewhere from the 17th to 19th centuries.

Irish Immigrants

People from Ireland who moved to other countries in search of better living conditions, especially during the 19th century due to the Great Famine.

Religious Dissenters

Individuals who oppose or refuse to conform to the established religious orthodoxy of their society.