Market Segmentation Can Be Best Described as the Process of ________

question 9

Multiple Choice

Market segmentation can be best described as the process of ________.

• A) assigning specific human attributes to a given brand
• B) dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate marketing programs
• C) evaluating each market segment's attractiveness and selecting one or more segments to enter
• D) turning marketing plans into marketing actions to accomplish strategic marketing objectives
• E) maintaining a strategic fit between organizational goals and changing marketing opportunities

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Definitions:

Surplus

A surplus occurs when the quantity of a good or service supplied exceeds the quantity demanded, often leading to a decrease in prices or an accumulation of unsold products.

Shortage

At a given price, the amount by which quantity demanded exceeds quantity supplied; a shortage usually forces the price up.

Low-Calorie Substitutes

Food or drink products with fewer calories than the standard versions, often used for weight management.

Saccharin

An artificial sweetener used as a sugar substitute, known for its zero-calorie content but with a somewhat bitter aftertaste.