________ Refers to Activities That Communicate the Merits of the Product

question 6

Multiple Choice

________ refers to activities that communicate the merits of the product and persuade target customers to buy it.

• A) Position
• B) Promotion
• C) Pricing
• D) Segmentation
• E) Prospecting

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Definitions:

Incentivize

To provide motivation or encouragement to someone by offering rewards or incentives.

Franchise

A licensing arrangement granting an individual or group the rights to market a company's goods or services within a certain territory.

Fixed Commission

A set fee or percentage of a transaction's value paid to agents or brokers for their services.

Sales Agents

Individuals or entities that are authorized to sell products or services on behalf of a company.