Which of the Following Terms Is Used to Describe the Actors

question 92

Multiple Choice

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

• A) marketing environment
• B) marketing orientation
• C) strategic planning
• D) target markets
• E) marketing mix

---

Definitions:

James-Lange Theory

A psychological theory suggesting that emotions result from physiological reactions to events.

Autonomic Arousal

The activation or response of the autonomic nervous system, controlling involuntary body functions and often linked to stress and emotions.

Cannon-Bard Theory

The theory that physiological and emotional changes occur simultaneously in response to a stimulus.

Autonomic Arousal

Autonomic arousal involves the activation of the autonomic nervous system, leading to physiological responses such as increased heart rate or sweating.