Micropolitan Areas Are ________

question 24

Multiple Choice

Micropolitan areas are ________.

• A) likely to have a higher crime rate than metropolitan areas
• B) less likely to attract telecommuters
• C) likely to offer the same advantages as metropolitan areas
• D) less likely to offer market expansion opportunities
• E) generally unattractive to niche marketers

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Definitions:

Systematic Desensitization

A behavioral therapy technique used to reduce phobic responses and anxiety through gradual exposure to the feared object or situation.

Operant Conditioning

A training procedure by which behavior intensity is changed through reinforcement or punishment.

Modeling

A technique in psychotherapy where individuals learn by observing and imitating the behaviors of others.

Reinforcement

The process of encouraging or establishing a pattern of behavior by offering reward or punishment.