What Is Demography? Why Is the Demographic Environment of Major

question 16

Essay

What is demography? Why is the demographic environment of major interest to marketers? Discuss the changing age structure of the U.S. population.

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Definitions:

McClelland's Research

The study conducted by psychologist David McClelland that focuses on human motivation, particularly the theory of Needs which includes Achievement, Power, and Affiliation.

High Achievers

Individuals who consistently reach or surpass goals due to their motivation, skills, and effort.

Socialized Power

Power used responsibly and for the benefit of the group or society rather than for personal gain.

Eustress

Healthy, normal stress.