Which of the Following Is a Potential Downside to Using

question 115

Multiple Choice

Which of the following is a potential downside to using patriotic themes in marketing programs?

• A) Consumers rarely respond to patriotic marketing messages in a favorable manner.
• B) A consumer's societal orientation has no visible impact on product consumption.
• C) Patriotism could be viewed as an attempt to cash in on the nation's emotions.
• D) Patriotic Americans may have less disposable income than reformers.
• E) Mass marketing has limited appeal among patriotic Millennials.

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Definitions:

Consumer Surplus

Describes the difference between the total amount that consumers are willing and able to pay for a good or service and the total amount that they actually pay.

Action Figures

Small figures of characters from movies, comics, or video games, often collectible and targeted towards fans and collectors.

Consumer Surplus

is the difference between the maximum price a consumer is willing to pay for a good or service and the actual price they pay.

Scented Candles

Candles infused with fragrance or essential oils that are used for aromatherapy or to create a pleasant atmosphere.