Dan Has Been Directed to Study the Forces Close to a Company

question 113

Multiple Choice

Dan has been directed to study the forces close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Dan has been directed to study the ________ of the company.

• A) macroenvironment
• B) microenvironment
• C) technological environment
• D) demographic environment
• E) political environment

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Definitions:

Color Vision

The ability of the human eye and brain to distinguish objects based on the wavelengths (or frequencies) of the light they reflect, emit, or transmit.

Social Groups

Collections of individuals bonded by shared interests, values, identities, or kinship, influencing behaviors and social norms.

Vegetation Eaters

Organisms that primarily consume plants or parts of plants for nutrition.

Fruit Eaters

Organisms that primarily consume fruits as their main source of nutrition.