Marketers Target Generation Z Because They ________

question 102

Multiple Choice

Marketers target Generation Z because they ________.

• A) listen to their parents and follow their examples
• B) dislike technology
• C) spend an estimated $44 billion annually of their own money
• D) prefer shopping in brick-and-mortar stores with actual products
• E) have long attention spans and are easily targeted

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Definitions:

Power Resource Theory

A theory in political sociology that suggests the balance of power between classes, and the social and political power they hold, shapes the nature of the state and public policies.

Elite Theory

Elite theory posits that a small minority, consisting of members of the economic elite and policy-planning networks, holds the most power, and that their power is independent of democratic elections.

Pluralist Theories

Frameworks suggesting society is comprised of diverse and competing interest groups with no single group dominating, leading to a balance of power.

Pluralist Theory

A theory in sociology and political science that suggests power is distributed among many groups and interests in a society.