Which of the Following Is a Potential Downside to Using

question 115

Multiple Choice

Which of the following is a potential downside to using patriotic themes in marketing programs?

• A) Consumers rarely respond to patriotic marketing messages in a favorable manner.
• B) A consumer's societal orientation has no visible impact on product consumption.
• C) Patriotism could be viewed as an attempt to cash in on the nation's emotions.
• D) Patriotic Americans may have less disposable income than reformers.
• E) Mass marketing has limited appeal among patriotic Millennials.

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Definitions:

Collectivism

A cultural or political system that emphasizes the priority of group goals over individual goals and the importance of cohesion within social groups.

Cultural Syndrome

Patterns of behavior and beliefs that are prevalent within a specific cultural or ethnic group, influencing the way members perceive and interact with the world.

Family

A social group typically bound by ties of blood, marriage, or adoption; it provides members with emotional and economic support.

Cultural Syndrome

Patterns of behaviors, beliefs, and values that are characteristic and recognizable within a specific culture or society.