Examlex
Mental processes are described in your textbook as:
Price-Setting Process
The approach or methods used by businesses to determine the selling price of their products or services, taking into account costs, demand, and competitive prices.
Market Segmentation
The practice of segregating a market into unique segments of consumers with diverse needs, attributes, or actions who may need different products or marketing tactics.
Cost-Volume-Profit
An accounting method used to determine the effects of changes in costs and volume on a company's profits.
Marginal Analysis
An examination of the additional benefits of an activity compared to the additional costs incurred by that same activity.
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