A Newspaper Reporter Wants to Do a Story on the Controversy

question 111

Multiple Choice

A newspaper reporter wants to do a story on the controversy surrounding attention-deficit hyperactivity disorder.She wants to focus on the biggest controversy.Based upon your reading of this Module,what should be the focus in her story?

• A) the side effects of treating it with changes in diet
• B) the diagnosis of the disorder
• C) the unwillingness of insurance companies to pay for treatment
• D) the use of stimulants like Ritalin or Adderall

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Definitions:

Advertising

Nonpersonal communication about goods, services, or ideas that is paid for by an identified sponsor.

Sales Promotion

A marketing technique aimed at boosting sales in the short term through discounts, coupons, displays, or demonstrations.

Sales Training Program

A course or set of courses designed to enhance the skills, techniques, and strategies of a sales team.

Desired Results

The specific outcomes or achievements a person or organization aims to reach as a consequence of actions taken or strategies employed.