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To get subjects who are representative of the population,experimenters use:
Selling Price
The amount for which a product or service is sold to the customer.
Market Price
The current value at which an asset or service can be bought or sold in a marketplace.
Profit
The financial gain realized when the amount of revenue gained from a business activity exceeds the expenses, costs, and taxes needed to sustain the activity.
Marginal Revenue
The additional income gained from selling one more unit of a good or service.
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