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Adaptation is less likely to occur when the stimulus is:
Make-or-buy Decision
A strategic choice faced by companies to either manufacture a product internally or purchase it from an external supplier.
Existing Products
Items or goods that are currently available on the market and have been previously introduced to consumers.
Product Development
The complete process of bringing a new product to market, from the initial idea through design and manufacturing.
Successfully Marketed Products
Products that have met or surpassed the expectations in sales, target market penetration, customer satisfaction, and profitability metrics.
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